ola2025 Why Porsche Is No Longer a ‘Premium’ Sports Car in China
data de lançamento:2025-04-09 03:19    tempo visitado:203

After decades of dominating China’s market for high-performance cars with precision engineering, German automakers are losing out to Chinese rivals that have shifted the definition of a high-end car to one that is electricola2025, smart and affordable.

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Many new Chinese vehicles resemble their German rivals, like the wildly popular Xiaomi SU7, which mimics Porsche’s Taycan. The SU7 rivals the Taycan in power and braking, but it also includes integrated artificial intelligence that can, for instance, help with parking and greet drivers with their favorite song. The cherry on top: It sells for roughly half the price of a Taycan.

As a result, the German automakers that for decades commanded China’s premium car market are now seeing their sales dwindle, while Xiaomi — a leading Chinese smartphone manufacturer — last year sold more than 100,66jogo000 models of the SU7.

Among the hardest hit has been Porsche, which reported last month that its deliveries in China plunged 28 percent in 2024. Although Porsche’s sales were up in every other region around the world, the decline in China was significant enough to pull down its global deliveries for the year by 3 percent.

For years, German automakers relied on the Chinese market to make up for weaker demand elsewhere, leading them to ignore deeper structural problems at home. Chief among them was a reluctance to adopt the technology that has come to define driving in China: electric vehicles equipped with sophisticated software and, increasingly, artificial intelligence.

ImageXiaomi has a car dealership in an expensive shopping mall in Beijing. One of China’s leading smartphone makers, the company has made inroads in electric vehicles.Credit...Keith Bradsher/The New York Times

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